It always seem COKE came in first PEPSI -SECOND. In the lemon soft drink department when I was growing up it was 7-UP, but in the past few decades SPRITE, seem to have conquered, though don't quote me on that.
The best products (for name recognition, not necessarily quality) are those where the name is also a verb. Xerox and Google are two examples. Google it. Xerox it. Although that is a bit out of date now.
Another example to those listed above may be a Harley.
Do you always blow your nose on a Kleenex®, put a Band-Aid® on your boo-boo, dunk your Oreos® in milk, or take Pepto Bismol® for an upset stomach?
Some brand names were so ingrained in my head as a kid that to this day I still call certain products by their brand names even if the tissues, bandages, chocolate sandwich cookies, or pink bismuth were manufactured by a different brand.
Do you do this too? What are some examples of successful brainwash marketing in your neck of the woods?