I think they are highlighted well enough. Just scroll down to "Featured Products," where you'll find the titles about to be deleted followed by Intrada's newest releases.
Okay, I see that now.
I'm just used to the new releases being the first thing I see when I navigate to the page.
And this should be a very important thing to consider for Intrada's sake. Always best to have your new products thrown right in the face of the visiting consumer (this is what I did like about the previous version of the site). Don't make them look for them to any degree if you can help it, as it could cost a sale due to frustration or time crunch.