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Posted: |
Apr 20, 2015 - 2:20 PM
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By: |
Solium
(Member)
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Amazon is treating its best customers like they deserve special consideration, because for Amazon, they do.
Not at the expense of non-Prime customers. And yeah, you do get special consideration: free shipping, fast shipping, unlimited photo storage, Prime Instant Video, unlimited music streaming, access to over 500,000 free ebooks, etc. None of those features affect the countless other customers in a negative way. When you can order a popular DVD from Amazon and I cannot order that same popular DVD from Amazon, that's elitist exclusionary bulls**t.
Come now, DeputyRiley. That special consideration Prime members get comes at a price. We PAY for that consideration. The exclusives are a bonus...a special consideration that is real rather than paid for.
Non members PAY too- higher shipping prices, now exclusion from everyday sales, and higher pricing over all. I'm sure Prime membership fees doesn't make up for all your elite freebees Amazon gives you. End results, higher cost, less service for non Prime members. Thank you very much.
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Posted: |
Apr 22, 2015 - 11:48 AM
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By: |
Ado
(Member)
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Millions of us gave Amazon our business and made them the giant they are today. Now Amazon is sticking it to their so called regular customers. Not cool.
Companies are allowed to change their business models. Time will tell as to whether this change will accrue to Amazon's benefit.
Based on articles I've read recently, we all might be surprised to discover how Amazon's non-Prime pricing has been working these many years. For starters, a recent study by The Wall Street Journal found that the site's prices fluctuate frequently -- sometimes as much as nine times in one day. Other articles suggest that Amazon's pricing to you as an individual differs based upon how often you shop, when you shop, and what portals you use to access the Amazon site. Go onto Amazon from one portal, get one price. Go on through a different portal, or directly, and get another price for the same item. Shop at one time of the day, get one price--at a different time and get a different price.
My technique is to place items I am interested in in the Cart and leave them there for a while.
When you login again it will give you a message at the top of the screen that will tell you what price changed up or down from when you placed it in your cart. You can sometimes discover a drop, and then buy it.
But there is nothing nefarious going on here, your grocery store changes the prices constantly on food, and you probably never notice unless you are really paying attention. And we know that gas stations change prices perpetually as well.
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Benefit of membership, baby, benefit of membership. Amazon is treating its best customers like they deserve special consideration, because for Amazon, they do.
- Proud Amazon Prime member 11 years running
So what makes you a better customer than a non Prime member? Seems like an extremely arrogant statement.
I mean "best" in the traditional marketing sense of being worth the most money to Amazon. I'm making the assumption that prime customers buy more from Amazon, in addition to paying the annual membership fee...because why else pay for free shipping if you're not buying a lot? And Amazon wants to keep upping the value for members to retain and encourage more. Plus it may be that more Prime members buy items like these anyway, so it's less of a loss to exclude regular customers, but this is just idle speculation.
As already said, I think the closer analogy is to Costco, where you have to be a member to shop, and you sometimes get things that are otherwise unavailable. Prime is in this case like a Costco embedded within Amazon. The difference is everybody can go in this Costco and see what members are getting.
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Hey Prime-fans.
Guess what happens when I see a store that lets some people in and keeps other people out?
The answer: I don't shop there.
And what's more... I tell everyone I know to not shop there.
So enjoy propping up Amazon's idiotic Prime policy.
You may not have such a self-satisfied grin on your faces when Amazon's dropping business levels force them to eventually levy more and more new charges on you.
What's odd about this outrage is that no one seems to recognize that Amazon knows just about everything it needs to know about its customer base. It knows the positive and negative reactions likely to result in an action like this, and it very likely has a good idea of just how many customers it will lose, and how many it will further satisfy. These are among the great advantages of Internet retail.
It's just this kind of expertise that has grown Amazon to the behemoth it is and will continue to be until some other set of technological changes or new models come along to replace it.
And let's be clear, Amazon is keeping no one out of the store. They have just added some member exclusives to their already gargantuan stock available to everyone. I think you have every right to believe this is wrong, but it's not excluding anyone from shopping at Amazon.
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