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Maybe they'll just show it in front of Dr Strange to remind viewers that this is a Marvel Movieverse movie, since the trailers haven't connected it to the other films at all, really. It could be Feige's way of distancing Phase 3 and on from Marvel Comics division, since the recent split.
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I take the new logo as focusing on the movies vs. comics history, now that they have a library of films. I would assume this will be more resonant for the movie-going audience vs. comics aficionados. And new music makes sense for a new approach.
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Maybe they'll just show it in front of Dr Strange to remind viewers that this is a Marvel Movieverse movie, since the trailers haven't connected it to the other films at all, really. It could be Feige's way of distancing Phase 3 and on from Marvel Comics division, since the recent split. I think that's absolutely the reason a new logo has appeared now, why its imagery focuses on the films rather than comics, and why the word "studios" is now as prominent as the word "Marvel" - as if to drive through the message that "this is a MARVEL STUDIOS productions, not MARVEL COMICS". It's a big middle finger from Fiege to Ike Perlmutter.
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Posted: |
Jul 25, 2016 - 1:49 PM
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By: |
Solium
(Member)
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Maybe they'll just show it in front of Dr Strange to remind viewers that this is a Marvel Movieverse movie, since the trailers haven't connected it to the other films at all, really. It could be Feige's way of distancing Phase 3 and on from Marvel Comics division, since the recent split. I think that's absolutely the reason a new logo has appeared now, why its imagery focuses on the films rather than comics, and why the word "studios" is now as prominent as the word "Marvel" - as if to drive through the message that "this is a MARVEL STUDIOS productions, not MARVEL COMICS". It's a big middle finger from Fiege to Ike Perlmutter. Okay, so there's a logical explanation for the change. I can accept that, but still I prefer the original logo. I think the films should honor their origins as comics, and the artist that brought them to life for over 60 years. But that's just my humble opinion.
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