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Well, not just newspapers. There were also various trade magazines like Billboard, that reported assignments. Plus some -- not all -- theatrical trailers had composer credits. I remember in the early days of the internet, before I got online, I was relying on posters in theaters, trailers, and any magazine listings. Hell, even in the 1990's I was browsing FSM issues before stores stopped carrying it.
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I distinctly remember sitting in the waiting room at the doctor, reading the newspaper and seeing that Hans Zimmer had scored Cool Runnings in 93/94. So yes, I found out lots of stuff through the paper ads.
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It was so much fun to search for or accidentally come across those ads, trying to find information on who composed the score and whether the ad included the news that an album was going to be released. I also remember one of those ad walls near the house I grew up in - and mostly they showed "boring" ads for producs. But sometimes they got the big movie poster ads for upcoming movies, and my friends and I went to look at those ads again and again, feverishly looking forward to the day the movie would be released (and the day a record store would offer the soundtrack album). Waiting for something you are looking forward is a virtue forgotten these days. And the "looking forward"-part actually is a big part of the enjoyment (at least for me). It made one appreciate the particular film/score much more. Today, one gets flooded with announcements and one hardly has the time to look at a film/listen to a score with that much time and patience. Of course, as an adult one does have more important things to attend to, too...
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Quite often the new soundtrack LP was out even before we knew the film was coming!
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Who here scoured the back of boxes at the video rental store? That's how I ended up watching "Brainstorm"—for the first and last time! Lukas
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