Between the overhead menus, on screens, are videos playing, showing food. Food that is flatteringly lit, tumbling out of some vessel towards the camera.
They're moving in slow motion, heaving and bouncing. Butter is glistening as it is being knifed. A bit of steam rises off McFried Things. It's all way-too-much like The Playboy Channel, if you ask me.
And riding the bus, I saw another one, in another restaurant.
My goodness, people, is this naughtiness what you fast food eaters are up to??
"We could spend a billion dollars upgrading all our restaurants with high tech video displays, or we can give our employees a livable wage."
Guess which idea won?
What actually annoys me more is the blaring music in the background. Every business thinks costumers can't stand a second or silence, so music is blasting constantly at deafening levels, no matter the venue.
They have re-thought the menu videos that look like Playboy After Dark (black background, steamy pictures), and have moved to a more "Martha Stewart meets the 2001 Space Station" look: white on white antiseptic.
But they have not lost their commitment to roping in our appetites with pron-like products: they're now selling "Cheesy Bacon Fries". Yes, people: cheese, bacon, deep-fried potatoes.
