Would have been funny if the the villain falling on the Heinz cans was done in slow-mo, reminding the audience how slow ketchup pours. There was a Heinz ketchup commercial with Carly Simon's song "Anticipation playing to emphasize that dubious trait. Guess she didn't mind selling out to them.
What I find funny nowadays is how these companies will happily pay to have their brand destroyed in all matter of ways onscreen. These box office movies routinely level cities! Then there's the whole FedEx /Castaway connection.
I heard the other day (like it was a huge secret) that smartphone brands distinguished heroes/villains in films. It applied to computer brands a decade ago, so it shouldn't have been a surprise. eriknelson posted this back in 2009 at the start of this thread:
Apple Inc. has probably had the most successful product placement strategy in recent years. In most films, it seems that actors use Macs when a computer is involved, and the Apple logo is prominently displayed. However, if the actor is a villain, his/her computer is a PC.
