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 Posted:   Oct 15, 2013 - 8:16 AM   
 By:   RobinEsterhammer   (Member)

FOR IMMEDIATE RELEASE: Perseverance Records signs new distribution deal with MVD Entertainment Group.

(Burbank, CA) October 14, 2013 — Perseverance Records has signed a new national and international distribution deal with MVD Entertainment Group (Music Video Distributors) based in Pottstown, PA. MVD will handle physical and digital distribution of Perseverance’s growing catalog of over 70 releases.

“It made a lot of sense for our label to move to a distributor of MVD’s caliber,” said CEO and founder Robin Esterhammer. “MVD affords us a chance to reach retailers and consumers around the world. They are a game changer in terms of the services and opportunities they can offer us.”

Perseverance will be releasing 24 new releases in the next 24 months. “We have deals in place to release many more soundtracks as well as pop and rock reissues, new releases from legacy acts, and audiophile reissues on SACD and Pure Audio Blu-ray. MVD’s reach in video distribution will also allow us to achieve a long-term goal to expand into releasing small independent films and reissues on Blu-ray, DVD and on-demand.”

Music Video Distributors just announced the first two new releases from Perseverance. The soundtrack to the Steve Martin film, “Pennies From Heaven,” and Brian Ralston’s score from “Crooked Arrows.”

###

About Perseverance Records

Perseverance Records was founded by Robin Esterhammer in 2003, when a friend by chance located the master tapes of one of his favorite film scores in a dumpster behind CTS Studios in London. Robin produced it and began to put out other titles licensed from MGM, Columbia Pictures, as well as independent production companies. 2012 saw the first major addition to their catalog with the inking of a licensing deal with Rhino Entertainment.

Says founder Robin Esterhammer, “I do this for the love of film music and the appreciation of film composers, neglected and underappreciated as they unfortunately are in today's motion picture industry.

“Artists should always know that they can find a home at Persey, where they will be supported and nurtured. We take pride in the fact that we make ourselves available to our composers and the ones who want to work with us.

“We have an existing roster of established music makers, but we are also looking for the next big star composer that we can build up.”


About Music Video Distributors

MVD Entertainment Group is a full service music and movie distribution firm, exclusively representing thousands of audio and visual products for DVD, Blu-ray, CD, vinyl, and digital rights, worldwide. MVD also exclusively distributes a growing line of merchandise including limited edition collectibles, t-shirts, and more.

“Serving Artists and Audiences” is MVD’s purpose statement; it represents a commitment to the interests of the musicians, filmmakers, record labels, producers, managers, and every link in the supply chain. The customers are the Audience, from wholesalers, sub-distributors, major retail chains, online retailers, specialists, and independent mom and pop stores, all the way to the consumer.

MVD Entertainment Group was founded in 1986 by Tom Seaman, an industry veteran with prior experience with The Record Hunter, Sam Goody, CBS Retail, and JEM Distribution. Tom, along with his family Elinor, Eve and Ed, initially focused on music videotapes.

At the turn of the century, with the advent of DVD, MVD built a large catalog of exclusively distributed audiovisual content on DVD’s, with special strength in music concert films, horror movies, documentaries, comedy, cult classics, and much more.

In 2006, at the request of many of MVD’s label partners, MVD entered the audio distribution business. Soon thereafter MVD merged with Big Daddy Music Distribution, and picked up a large catalog of CDs, vinyl and digital audio rights.

MVD stays on the cutting edge of new media with a huge catalog of audio and visual digital rights, and by nurturing its direct relationships with the major digital and VOD platforms. MVD works with a variety of up-and-coming platforms as well and actively pursues new relationships.

Today, MVD is still family owned and operated, and is 100% debt free. With its base operations in Pottstown, PA, MVD runs a 30,000 square-foot warehouse and office space with around 30 full-time employees.

MVD continues to look for new and exciting content and sees a bright future in the entertainment business. Serving artists and audiences, the driving principle at MVD allows us to consider a wide spectrum of opportunities and change with this ever-evolving industry.

 
 
 Posted:   Oct 15, 2013 - 10:04 AM   
 By:   Mr. Popular   (Member)

FOR IMMEDIATE RELEASE: Perseverance Records signs new distribution deal with MVD Entertainment Group.

(Burbank, CA) October 14, 2013 — Perseverance Records has signed a new national and international distribution deal with MVD Entertainment Group (Music Video Distributors) based in Pottstown, PA. MVD will handle physical and digital distribution of Perseverance’s growing catalog of over 70 releases.

“It made a lot of sense for our label to move to a distributor of MVD’s caliber,” said CEO and founder Robin Esterhammer. “MVD affords us a chance to reach retailers and consumers around the world. They are a game changer in terms of the services and opportunities they can offer us.”

Perseverance will be releasing 24 new releases in the next 24 months. “We have deals in place to release many more soundtracks as well as pop and rock reissues, new releases from legacy acts, and audiophile reissues on SACD and Pure Audio Blu-ray. MVD’s reach in video distribution will also allow us to achieve a long-term goal to expand into releasing small independent films and reissues on Blu-ray, DVD and on-demand.”

Music Video Distributors just announced the first two new releases from Perseverance. The soundtrack to the Steve Martin film, “Pennies From Heaven,” and Brian Ralston’s score from “Crooked Arrows.”

###

About Perseverance Records

Perseverance Records was founded by Robin Esterhammer in 2003, when a friend by chance located the master tapes of one of his favorite film scores in a dumpster behind CTS Studios in London. Robin produced it and began to put out other titles licensed from MGM, Columbia Pictures, as well as independent production companies. 2012 saw the first major addition to their catalog with the inking of a licensing deal with Rhino Entertainment.

Says founder Robin Esterhammer, “I do this for the love of film music and the appreciation of film composers, neglected and underappreciated as they unfortunately are in today's motion picture industry.

“Artists should always know that they can find a home at Persey, where they will be supported and nurtured. We take pride in the fact that we make ourselves available to our composers and the ones who want to work with us.

“We have an existing roster of established music makers, but we are also looking for the next big star composer that we can build up.”


About Music Video Distributors

MVD Entertainment Group is a full service music and movie distribution firm, exclusively representing thousands of audio and visual products for DVD, Blu-ray, CD, vinyl, and digital rights, worldwide. MVD also exclusively distributes a growing line of merchandise including limited edition collectibles, t-shirts, and more.

“Serving Artists and Audiences” is MVD’s purpose statement; it represents a commitment to the interests of the musicians, filmmakers, record labels, producers, managers, and every link in the supply chain. The customers are the Audience, from wholesalers, sub-distributors, major retail chains, online retailers, specialists, and independent mom and pop stores, all the way to the consumer.

MVD Entertainment Group was founded in 1986 by Tom Seaman, an industry veteran with prior experience with The Record Hunter, Sam Goody, CBS Retail, and JEM Distribution. Tom, along with his family Elinor, Eve and Ed, initially focused on music videotapes.

At the turn of the century, with the advent of DVD, MVD built a large catalog of exclusively distributed audiovisual content on DVD’s, with special strength in music concert films, horror movies, documentaries, comedy, cult classics, and much more.

In 2006, at the request of many of MVD’s label partners, MVD entered the audio distribution business. Soon thereafter MVD merged with Big Daddy Music Distribution, and picked up a large catalog of CDs, vinyl and digital audio rights.

MVD stays on the cutting edge of new media with a huge catalog of audio and visual digital rights, and by nurturing its direct relationships with the major digital and VOD platforms. MVD works with a variety of up-and-coming platforms as well and actively pursues new relationships.

Today, MVD is still family owned and operated, and is 100% debt free. With its base operations in Pottstown, PA, MVD runs a 30,000 square-foot warehouse and office space with around 30 full-time employees.

MVD continues to look for new and exciting content and sees a bright future in the entertainment business. Serving artists and audiences, the driving principle at MVD allows us to consider a wide spectrum of opportunities and change with this ever-evolving industry.


Congratulations Robin. Sounds like you have a bright future.

 
 Posted:   Oct 15, 2013 - 10:17 AM   
 By:   Sigerson Holmes   (Member)

"Persey"?!

Mercy!

 
 Posted:   Oct 15, 2013 - 10:18 AM   
 By:   Lukas Kendall   (Member)


haha! "Boutique label signs death warrant"!

Goodbye cash flow!

lk

 
 Posted:   Oct 15, 2013 - 10:22 AM   
 By:   DavidinBerkeley   (Member)

haha! "Boutique label signs death warrant"!

Goodbye cash flow!

lk


I think I'd have to be in the biz to understand this remark, 'cause as it is, I sure don't.

 
 
 Posted:   Oct 15, 2013 - 11:06 AM   
 By:   Recordbiz   (Member)

haha! "Boutique label signs death warrant"!

Goodbye cash flow!

lk


I think I'd have to be in the biz to understand this remark, 'cause as it is, I sure don't.


I usually lurk here but I had to jump in on this. What Perseverance is doing is creating another sales channel. I know the folks at MVD and can say they do very good work. A cash flow drain is taking a product and focusing into one area of sales. What it looks like Mr. Esterhammer is doing is moving into the world of direct to consumer sales through Alliance and Super D. His is a niche catalog so any sales he creates through this new arrangement can only be good for his long term business objectives.

The only way this deal would be a drain on cash is if he over manufactures. Most distribution companies of today do not want more inventory than they can ship so I tend to see deals like this as complimentary.

 
 
 Posted:   Oct 15, 2013 - 11:44 AM   
 By:   haineshisway   (Member)

haha! "Boutique label signs death warrant"!

Goodbye cash flow!

lk


I think I'd have to be in the biz to understand this remark, 'cause as it is, I sure don't.


I usually lurk here but I had to jump in on this. What Perseverance is doing is creating another sales channel. I know the folks at MVD and can say they do very good work. A cash flow drain is taking a product and focusing into one area of sales. What it looks like Mr. Esterhammer is doing is moving into the world of direct to consumer sales through Alliance and Super D. His is a niche catalog so any sales he creates through this new arrangement can only be good for his long term business objectives.

The only way this deal would be a drain on cash is if he over manufactures. Most distribution companies of today do not want more inventory than they can ship so I tend to see deals like this as complimentary.


Um, no. And welcome to the board and your very first post - I especially enjoyed "I know the folks at MVD." Jolly good!

 
 
 Posted:   Oct 15, 2013 - 11:45 AM   
 By:   haineshisway   (Member)

haha! "Boutique label signs death warrant"!

Goodbye cash flow!

lk


I think I'd have to be in the biz to understand this remark, 'cause as it is, I sure don't.


I sure do smile Anyone who's been around long enough in this game will understand exactly what Lukas means.

 
 Posted:   Oct 15, 2013 - 11:54 AM   
 By:   Tester   (Member)

haha! "Boutique label signs death warrant"!

Goodbye cash flow!

lk


I think I'd have to be in the biz to understand this remark, 'cause as it is, I sure don't.


I suppose that he was just expressing his hope that things will go badly for Perseverance

 
 
 Posted:   Oct 15, 2013 - 12:02 PM   
 By:   haineshisway   (Member)

haha! "Boutique label signs death warrant"!

Goodbye cash flow!

lk


I think I'd have to be in the biz to understand this remark, 'cause as it is, I sure don't.


I suppose that he was just expressing his hope that things will go badly for Perseverance


Regardless of what Mr. Kendall may or may not think about Perseverance, he was expressing no such thing. He understands reality as would anyone who knows anything about independent distribution.

 
 Posted:   Oct 15, 2013 - 12:10 PM   
 By:   Urs Lesse   (Member)

Oh joy, another hate fest.

 
 
 Posted:   Oct 15, 2013 - 12:14 PM   
 By:   haineshisway   (Member)

Oh joy, another hate fest.

Sorry, I see no hate here, do you? If you see hate, please point me to it.

 
 
 Posted:   Oct 15, 2013 - 12:29 PM   
 By:   Somepeopleareclueless   (Member)

Oh joy, another hate fest.

Sorry, I see no hate here, do you? If you see hate, please point me to it.


Well...

Seems whenever anybody from that label posts anything out comes you and Lukas to call the poor guy names. He announced what looks to be a good deal. Another poster disagrees on distribution and points out why it's good and you question them.

If it were you announcing a deal like this and somebody called you out, you'd be upset to no end. Anytime Doug says something you dislike you get all worked up. Fact of the matter, Bruce, is Robin is doing something smart here. The distribution game has changed since you were in it. It's all about direct to consumer channels. Argue with me, poo poo it, say what you want but the fact of the matter is he's doing something smart for his business. I can easily lay out more reasons for what he's doing will work but you'll try to discredit me like you did the other poster.

I laugh that the guy who got let go at not one but two labels comes in here to attack others.

 
 Posted:   Oct 15, 2013 - 12:43 PM   
 By:   Altamese   (Member)

[quote]
Um, no. And welcome to the board and your very first post - I especially enjoyed "I know the folks at MVD." Jolly good!

Ah, Bruce, you're so candid.

Depending on the place. Why don't you go express your opinion to Mr. John Yap to "shut him up" instead of asking others to do it?

(That's a question, not a suggestion.)

 
 
 Posted:   Oct 15, 2013 - 3:10 PM   
 By:   haineshisway   (Member)

[quote]
Um, no. And welcome to the board and your very first post - I especially enjoyed "I know the folks at MVD." Jolly good!


Ah, Bruce, you're so candid.

Depending on the place. Why don't you go express your opinion to Mr. John Yap to "shut him up" instead of asking others to do it?

(That's a question, not a suggestion.)

I would much rather shut YOU up smile But that seems to be impossible, and what exactly does your post have to do with the subject at hand? Why are you posting about ME personally and something that has nothing to do with this board. Why? Huh? Oh, everyone knows why.

 
 
 Posted:   Oct 15, 2013 - 3:15 PM   
 By:   haineshisway   (Member)

Oh joy, another hate fest.

Sorry, I see no hate here, do you? If you see hate, please point me to it.


Well...

Seems whenever anybody from that label posts anything out comes you and Lukas to call the poor guy names. He announced what looks to be a good deal. Another poster disagrees on distribution and points out why it's good and you question them.

If it were you announcing a deal like this and somebody called you out, you'd be upset to no end. Anytime Doug says something you dislike you get all worked up. Fact of the matter, Bruce, is Robin is doing something smart here. The distribution game has changed since you were in it. It's all about direct to consumer channels. Argue with me, poo poo it, say what you want but the fact of the matter is he's doing something smart for his business. I can easily lay out more reasons for what he's doing will work but you'll try to discredit me like you did the other poster.

I laugh that the guy who got let go at not one but two labels comes in here to attack others.


Why, altamese, how many names do you have here? Oh, I see this one has been shut down already. Please point out under your other name where I called Robin a name. I'm not Lukas, in case you haven't noticed and your agenda here is well known, and please don't tell me about distribution, you amateur. You know nothing about it. You'd have to point out the attacks, too - I just made a comment and pointed out the amusement of someone who is clearly from the distribution company making a first post here to defend - the distribution company. No attacks have come from me, but as usual you make your lame attempts to make this about me. Sorry, another fail for you, I'm afraid. Why don't you create some more usernames - you had about ten on my site before I ferreted them all out. Pathetic.

 
 Posted:   Oct 15, 2013 - 3:45 PM   
 By:   billiosis   (Member)

Ummmmmm lots of bloviating here. Let me be selfish and ask, How does this affect me? General film music fan and collector.

 
 
 Posted:   Oct 15, 2013 - 4:02 PM   
 By:   jwb   (Member)

haha! "Boutique label signs death warrant"!

Goodbye cash flow!

lk


I think I'd have to be in the biz to understand this remark, 'cause as it is, I sure don't.


I suppose that he was just expressing his hope that things will go badly for Perseverance


Like FSM as a label? (RIP)

 
 
 Posted:   Oct 15, 2013 - 4:12 PM   
 By:   kerouack   (Member)

I didn't feel the comments were malicious.

The cash flow comment is simple.

Ones I have used pay every 30 days after an initial 60 or 90 day period has passed.

So I receive a payment every month but it is 3 months behind.

If I release a record that is a hit and have to re-press, it is on my dime, as I still haven't received
my first payment yet for the initial batch.

It can be a challenge if you are talking about more than a thousand cds.

Add to that the fact that the wholesale amount received back from the distributor is much less than mailorder, it is a leap of faith to move into having titles distributed.

You are gambling that the numbers sold will justify the decreased per unit revenue.

 
 
 Posted:   Oct 15, 2013 - 4:24 PM   
 By:   Mr. Popular   (Member)

I didn't feel the comments were malicious.

The cash flow comment is simple.

Ones I have used pay every 30 days after an initial 60 or 90 day period has passed.

So I receive a payment every month but it is 3 months behind.

If I release a record that is a hit and have to re-press, it is on my dime, as I still haven't received
my first payment yet for the initial batch.

It can be a challenge if you are talking about more than a thousand cds.

Add to that the fact that the wholesale amount received back from the distributor is much less than mailorder, it is a leap of faith to move into having titles distributed.

You are gambling that the numbers sold will justify the decreased per unit revenue.


Correct. My experience is similar. His PR notes international distribution which sounds good. From my experience foreign buyers can be significant for soundtrack releases.

 
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