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Book 'em
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Posted By:
Neil Shurley
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7/26/2010 - 10:00 PM |
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Remember when TV shows had theme songs? You know, real, recognizable, hummable, identifiable theme songs?
These days, we're lucky to get a credit sequence at all, let alone an original standalone theme.
Well, for the upcoming "re-imagining" of Hawaii Five-0, CBS is targeting the classic theme song as a lynch pin in its overall marketing strategy. Yes, the Morton Stevens tune is being treated like a product -- and CBS plans to blanket the world with it.
It's an interesting strategy - hoping young viewers who've probably never even heard of Jack Lord will tune into this CSI-like show simply because of the cool theme. If it works, could we see a renaissance of actual theme songs on TV? |
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Results: 45 articles.
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Today in Film Score History: April 23 |
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Alain Jomy born (1941) |
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Andre Previn begins recording his score for The Fastest Gun Alive (1956) |
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Arthur B. Rubinstein died (2018) |
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Bernard Herrmann begins recording his North by Northwest score (1959) |
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Christopher Komeda died (1969) |
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Harold Arlen died (1986) |
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Hilmar Orn Hilmarsson born (1958) |
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James Horner begins recording his score for House of Cards (1992) |
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Jay Gruska born (1952) |
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Jonsi born (1975) |
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Kenji Kawai born (1957) |
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Louis Barron born (1920) |
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Patrick Williams born (1939) |
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Robert Farnon died (2005) |
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Satyajit Ray died (1992) |
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Sergei Prokofiev born (1891) |
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