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"BATGIRL---Warner Bros. shelved the superhero movie starring Leslie Grace, Michael Keaton, Brendan Fraser and JK Simmons after it performed poorly in test screenings. The studio will take a tax write-down to recoup its $90 million production costs.The tax write-down would be a better deal for Warner Bros. because it would take another $30 million--$50 million to market it theatrically and its income on HBO Max would be worth less than the tax write-down. The studio will not be able to monetize the movies by streaming them or selling them to another studio. Warner Bros. also shelved SCOOBI!: HOLIDAY HAUNT and will also take a tax write-down on it. Go woke Go broke ...as the saying goes . The revue audience thought it was rubbish with too many messages being thrown about. Disney are on that same boat ride and need to buck their ideas up quickly.
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While I think this is an awful way to treat a piece of work that artists poured time and passion into, and a perfect example of the pocketbook/captialism winning over the artistic endeavor, I doubt that this could ever be released - if the terms of the tax write off is that they never benefit financially from the release and write it off as a loss, then to release it later and make money off of it would quite literally be tax fraud and could get the studio in a whole world of trouble. I'd say that the producers and those involved with the film should sue, but I'm sure there's contractural terms that stipulate that the studio reserves the right to pull the plug at any time.
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It won't. Batgirl tested poorly ("worse than Josstice League"), https://www.hollywoodreporter.com/movies/movie-news/batgirl-hbo-max-movie-dc-canceled-1235191932/ "Either way, when a very early version of the film test screened, with temp VFX and score, it landed a score in the low 60s and is believed to have only tested once. Film producers and executives have long noted that test screenings are best used to determine whether audiences are engaged or disengaged during certain parts of the film, not as a final judgment call on a movie. For example, horror films that end up doing well have been known to test in the 60s. Batgirl’s test score, which was for a director’s cut, is comparable to scores for the first It (2017), which wound up grossing $700.3 million globally, as well as an early score for the upcoming Shazam! Fury of the Gods. Both of those films tested in the 60s." Yavar
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Posted: |
Aug 4, 2022 - 1:52 PM
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By: |
drop_forge
(Member)
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It won't. Batgirl tested poorly ("worse than Josstice League"), https://www.hollywoodreporter.com/movies/movie-news/batgirl-hbo-max-movie-dc-canceled-1235191932/ "Either way, when a very early version of the film test screened, with temp VFX and score, it landed a score in the low 60s and is believed to have only tested once. Film producers and executives have long noted that test screenings are best used to determine whether audiences are engaged or disengaged during certain parts of the film, not as a final judgment call on a movie. For example, horror films that end up doing well have been known to test in the 60s. Batgirl’s test score, which was for a director’s cut, is comparable to scores for the first It (2017), which wound up grossing $700.3 million globally, as well as an early score for the upcoming Shazam! Fury of the Gods. Both of those films tested in the 60s." Yavar Shazam: Fury of the Gods is a theatrical sequel and won't be out for a while. Batgirl was slated for HBO Max and there was literally no buzz. I heard it was "just okay" but apparently Discovery doesn't want "just okay" because that won't bring views and new subscribers to HBO [Max]. "...believed to have tested only once" is circumstantial. It has been screened more than once.
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Posted: |
Aug 4, 2022 - 1:55 PM
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By: |
drop_forge
(Member)
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Batgirl tested "poorly" according to the NY Post, only, and now the narrative has shifted to some of new-fangled quality assurance that WB/Discovery now has. If you are familiar with the Discovery Channel or WB content this seems ridiculous. They release bad shit all the time. Movies test poorly all the time. They still get released. It doesn't matter the budget or the marketing expense. This is corporate malfeasance where this benefits the corporation as a tax write off and damages the talent. Which reflects poorly for future talent by signaling that WB/Discovery does not care about their hard work and time. And The Flash has the biggest problem a studio can face: a leading star that is under investigation with law enforcement, accused of grooming children and attempted cult activity, as well as numerous instances of physical assault charges. Which would you weigh as a bigger problem? Releasing a film that won't make a billion dollars, or releasing a film with a potential criminal case affecting its marketing and release? No, not "according to the New York Post, only," but we'll leave that on the table for now. I don't disagree that Ezra Miller has become a problem, and it's entirely his own doing. Don't be surprised if/when they make some major changes to that film.
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Well, now I simply just have to see this scowling woman in the pilot.
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