Hits the airwaves March 4th. We'll see what sort of reception it gets (as it were). Of course I wish it well, though I'm sure some will be initially sniffy about the pop-n-rock background of its starting line-up.
Personally, what I'd like to see is an approach somewhere in between Radio 3's traditional "eight seconds of dead air is an opportunity for you to think back on the depth of what you just heard" style, and Classic FM's "relax! this music is all about relaxing! all orchestral music is there to relax you! even the Rite of Spring! are you relaxed yet?" mania.
There'll apparently be a programme dedicated to film scores, hosted by Mark Kermode, a man I once stood next to on the concourse of Waterloo station. Let's hope it's not on a Saturday afternoon, like the other two national-radio film-music broadcasts are.
Yeah I read Simon Mayo's twitter comments about this last night. You would think there should be a market for it, if as you say it offers something different from the other two. At least it will be available on DAB nationally (replacing Heat Radio) which should help. I've a feeling Kermode's show (whenever it's on) might be a bit more eclectic than the other two currently broadcasting, though I do like Matthew Sweet's approach to things.
And I agree, the constant "relaxing, smooth classics" links on Classic FM are tiresome.