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Then they should have made it a limited edition run of 1000 copies instead of 3000. Horror scores are not as popular, so its odd they don't know this. All the CDs in the Universal Classics/Heritage Collection series (even Quartet´s FRENZY!) till now have always had limited edition runs of 3000 copies. So I suppose that in all these cases it is not really LLLs decision, but a prerequisite by Universal. Otherwise CD releases within that Universal Heritage Collection would probably not be possible at all.
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Golden and Silver Age scores tend to sell even MORE poorly (except if they are Goldsmith, Williams, or sometimes a well known franchise). But yeah, now even more recent scores sell poorly. Still, if that Child’s Play 2 number is roughly correct, it’s still better sales than the wonderful Elmer Bernstein Silver Age premiere The Great Santini managed a decade and a half ago! (Lukas shared as FSM was winding down operations that it had only sold around 500 copies!) Yavar
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Yavar, you seem to have mixed up Mike Matessino with MV Gerhard. MV made the comment in that Facebook group, not Matessino. I somehow did exactly that; thanks for catching my mistake. Yavar
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Then they should have made it a limited edition run of 1000 copies instead of 3000. Horror scores are not as popular, so its odd they don't know this. All the CDs in the Universal Classics/Heritage Collection series (even Quartet´s FRENZY!) till now have always had limited edition runs of 3000 copies. So I suppose that in all these cases it is not really LLLs decision, but a prerequisite by Universal. Otherwise CD releases within that Universal Heritage Collection would probably not be possible at all. They didn't and weren't going to make all 3,000 at once so it doesn't really matter in the end.
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All the CDs in the Universal Classics/Heritage Collection series (even Quartet´s FRENZY!) till now have always had limited edition runs of 3000 copies. So I suppose that in all these cases it is not really LLLs decision, but a prerequisite by Universal. Otherwise CD releases within that Universal Heritage Collection would probably not be possible at all. They didn't and weren't going to make all 3,000 at once so it doesn't really matter in the end. For soundtrack collectors it sure does matter whether a CD release gets announced as a limited edition of 1000 or 3000 copies. With a 1000 edition much more people will get anxious that the title may be soon sold out and will therefore immediately buy it. However, with a 3000 edition of such a title (of which nowadays you will never sell such an amount of copies anyway) there is no need at all to immediately buy it as there is all the time in the world to do so. So there is much more of a rush on a 1000 edition than on a 3000 one. A big difference therefore also sales-wise.
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All the CDs in the Universal Classics/Heritage Collection series (even Quartet´s FRENZY!) till now have always had limited edition runs of 3000 copies. So I suppose that in all these cases it is not really LLLs decision, but a prerequisite by Universal. Otherwise CD releases within that Universal Heritage Collection would probably not be possible at all. They didn't and weren't going to make all 3,000 at once so it doesn't really matter in the end. For soundtrack collectors it sure does matter whether a CD release gets announced as a limited edition of 1000 or 3000 copies. With a 1000 edition much more people will get anxious that the title may be soon sold out and will therefore immediately buy it. However, with a 3000 edition of such a title (of which nowadays you will never sell such an amount of copies anyway) there is no need at all to immediately buy it as there is all the time in the world to do so. So there is much more of a rush on a 1000 edition than on a 3000 one. A big difference therefore also sales-wise. Wrong. We have released tons of scores at 1000 units and even 1500 units and we are still sitting on a ton of product. Ever since Intrada announced their policy about limited edition cds and FSM came out and said they over pressed their limited edition cds the collectors marketplace died and quick sellouts ceased to exist within the cd marketplace. The vinyl labels keep having success and sellouts because of the secondary marketplace (ie Scalpers) not because of film score fans. It's a catch 22 for the labels...you stick to your guns and do a limited number and perhaps sell out quick and make your profit asap (thus screwing over the fans but making happy the scalpers) or you don't and maybe squeeze out a profit a year or two down the line. MV
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