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 Posted:   Nov 30, 2024 - 12:15 PM   
 By:   Solium   (Member)

The much talked about all A.I. Coke ad.



Another A.I. Coke ad. This one broken down by a CGI artist. Once you start looking at it frame by frame you see all the issues with it.



The remastered I Love Lucy Blu Ray getting a lot of flack for not only adding A.I. up-scaling but added imagery.
Look at the faces in the background who are supposed to be out of focas.

 
 Posted:   Nov 30, 2024 - 2:48 PM   
 By:   Scott McOldsmith   (Member)

I admit to not knowing how A.I "works." Going by the freebie fun apps I've used, I feel like it's "type in what you want and hit the generate button" sort of thing. I have to believe it's more involved than that, but someone with more knowledge can chime in there.

Other than potentially taking work away from animators, I don't have a problem with A.I. generated commercials. Ads are disposable snippets designed to get you to want to purchase the products. I find little difference between a poorly rendered A.I. spot or a badly rendered commercial designed by CGI artists. And as much as "taking jobs away from CGI animators" sucks in principle, I do note with some amused irony since CGI took jobs away from model makers and traditional animators. "The wheel turns, does it not?"

The "I Love Lucy" clip bothers me more because they trusted the A.I. program enough to skip the QC of the final result. However, over time the tech will improve to probably make it a more consistent tool. And if it does work well enough and saves time and money for old film restoration, maybe it will make releasing of classic films and TV more cost effective.

But damn, they have some bugs to work out.

 
 Posted:   Nov 30, 2024 - 5:45 PM   
 By:   Solium   (Member)

I only have rudimentary understanding of this kind of A.I. as well. On the surface its damn amazing. Look at what it created virtually with very little human impute? It's when you start to scrutinize the final results that the issues crop up. As you said I'm sure those problems will be improved upon over time.

That said I do have several major issues with A.I generated art. A.I. learns by assimilating everything it can regardless if its copyrighted material and without approval and a license to do so. So you can say this technology is unethical from the get-go.

While A.I. can be considered just another new tool, it completely eliminates jobs and perhaps whole industries. This isn't like computer graphics taking over 2D artists because computer art created a new industry of digital artists. With A.I. you type in a summary and the computer does the work.

Finally, as is evident in the Lucy video those working on A.I projects are not even double checking their work. This leads to a further decline in quality and in worst case scenarios destroys existing works of art.

 
 Posted:   Dec 2, 2024 - 11:10 AM   
 By:   Justin Boggan   (Member)

 
 Posted:   Dec 2, 2024 - 11:15 AM   
 By:   Solium   (Member)

I saw these Coke commercials play all weekend on television during sporting events. Disgraceful.

 
 Posted:   Dec 4, 2024 - 10:07 AM   
 By:   ZapBrannigan   (Member)

The old rule was, if you love something, buy the physical release on DVD or Bluray. That way, when the studios censor or adulterate the content for streaming, you'll still own the original version.

With this latest I Love Lucy Bluray, the situation is even worse than I thought: the phony A.I. faces aren't even motivated by political ideology. They're just a mindless, unintentional vandalism inflicted by the lazy use of computer tools.

 
 Posted:   Dec 4, 2024 - 10:33 AM   
 By:   Solium   (Member)


With this latest I Love Lucy Bluray, the situation is even worse than I thought: the phony A.I. faces aren't even motivated by political ideology. They're just a mindless, unintentional vandalism inflicted by the lazy use of computer tools.


Unfortunately yes. Which is why I argue creators at large lack education, knowledge, world view or respect legacy media.

 
 Posted:   Dec 4, 2024 - 11:29 AM   
 By:   Octoberman   (Member)

The old rule was, if you love something, buy the physical release on DVD or Bluray. That way, when the studios censor or adulterate the content for streaming, you'll still own the original version.

With this latest I Love Lucy Bluray, the situation is even worse than I thought: the phony A.I. faces aren't even motivated by political ideology. They're just a mindless, unintentional vandalism inflicted by the lazy use of computer tools.



"Vandalism" is an excellent word for it.
I'm less certain about the "Unintentional" part, though. Sadly

 
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