The Potential Problem of Soundtrack Collectibility
1M1 12/1/99
By Jason Foster
Now that the second
edition of Robert L. Smith's soundtrack price guide is available, it's
time for collectors to once again confirm the value of their respective
collections and wear out E-bay with ludicrous high-priced auctions. Don't
get me wrong, I'm also anxious to get my copy of the new price guide and
see where my collection stands. But the growing trend of outrageously high-priced
soundtracks on the secondary market could potentially have a negative effect
on the entire hobby.
Let's think about it, besides us, who really cares about the value of
a soundtrack CD? My answer? Absolutely no one. I mean, it's unlikely that
you'll convince someone to trade a rare Beatles record for your CD of THE
WITCHES OF EASTWICK. In other words, outside of the soundtrack collector's
loop, these CDs are no more valuable than any other CD. But having said
that, this loop is constantly growing and, thus, the number of people willing
to pay top dollar for a soundtrack is also growing. But hey, if someone's
willing to pay $500 for a soundtrack, I guess that's their business. But
I can't help but think if our little hobby is destined to go the way of
the sports collectibles industry, which has now become a complete joke.
If you're not familiar with that, let me give you a brief synopsis. Please
bear with me, as I will eventually get to how this applies to soundtracks.
About ten years ago, collecting sports memorabilia was relatively simple.
You could walk into a store and buy a pack of trading cards for under a
dollar. Each pack contained around 15 cards and it was fun to get new cards
and look them up in the price guide. Now fast-forward to the present and
it's rare to get a single pack of cards for under $5.00 and there are now
fewer cards in each pack. Why the big change? Simple -- the secondary market.
And with that market came new "rules," for lack of a better word,
on how things should work.
Such rules include the concept of having your collectibles "professionally
graded," which basically amounts to you paying some company to tell
you how much your stuff is worth. If it's a trading card, it's looked at
very carefully and given a grade from 1-10, with 10 being the best and
most valuable. Factors that go into the grading include things like the
centering of the picture on the card and overall wear and tear. Then they
put the card into a special holder and label it with the proper information
to determine its worth.
Seems harmless, right? Well, here's the kicker. A card that has been
professionally graded with fetch significantly more money and have more
trade value on the secondary market. For instance, if you have an graded
trading card in mint condition and put it up against a ungraded version
of the same card, the difference in value could be anywhere from $100-$1,000
or more.
If you're wondering what the big deal is, here it is: people only want
cards that have been professionally graded and anything less is hardly
even attractive. Forget collecting for fun, or because you like sports
-- it's all about the money. It's no longer a simple trading game between
kids. Things are now seemingly created specifically with the secondary
market in mind. Companies are banking on the idea that people will pay
top dollar for something that they're told should be valuable. My fear
is that over the next few years, such things will begin to creep into the
wonderful world of soundtrack collecting. It's already out of hand with
promo CDs going for $300, especially since they're not supposed to be sold
at all. Could it get worse?
Wouldn't it be terrible if nobody would trade their copy of THE 'BURBS
to you because you're copy of BABY'S DAY OUT wasn't "professionally
graded?" Wouldn't it be terrible to have a "treasure chest"
experience in a used CD store, only to discover that the rare CD you've
found is only worth $25 ungraded, as opposed to $150 graded?
Can you imagine a record company releasing a soundtrack CD and intentionally
having 500 copies autographed by the composer and randomly distributing
them to stores throughout the world? With such a "contest," what
would stop a record company from selling each copy of the CD, autographed
or not, for double the normal price? Come to think of it, I'm kind of surprised
that such a thing hasn't happened already because, as we all know, film
music fans probably wouldn't think twice about taking the chance. If you
were lucky enough to get one of the autographs, your CD could easily fetch
$100 on the collector's market. Such things have already been done in the
trading card industry. Why not with soundtracks?
Maybe we're just a few years away from special holding cases for rare
CDs to insure that the cover is kept in pristine condition. Maybe it will
get to the point where people keep CDs in their cases and never listen
to them, for fear of somehow decreasing the value. Or maybe it will be
best to only handle rare soundtracks with special gloves to avoid getting
fingerprints on them. Sound crazy? Maybe a little. But you never know.
You might think that none of this applies to soundtracks, but hints
of such things have already been around for a few years now. It's already
stopped being about the music that's actually on the CD, and started being
about the CD itself. I'll be the first to admit that I've acquired rare
CDs before with the sole intention of using them to get something better
-- either money or another rare CD. And sure, this type of thing is fun,
but when does it become out of hand? I mean, why should it matter that
the booklet part of a CD has a bent corner, as long as the most important
part of the package -- the CD -- is okay?
I feel like somewhat of a hypocrite writing this because I too enjoy
the collecting aspect of this hobby. I also used to enjoy collecting baseball
cards, but the fun has been sucked completely out of that by some of the
factors I've already mentioned. It's always fun to know you have something
of value, but we have to remember that something's value is very subjective.
And yes, soundtrack collecting is a long way from where the sports collectibles
industry is right now, but I'd prefer that this hobby stays "pure,"
for lack of a better word. To be honest, I don't know for sure if these
things will happen to this hobby. But it's still something to think about
and be weary of. Right now, it's still fun. But how much longer will the
fun last?
Comments: jgfoster@ix.netcom.com
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