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Book 'em
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Posted By:
Neil Shurley
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7/26/2010 - 10:00 PM |
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Remember when TV shows had theme songs? You know, real, recognizable, hummable, identifiable theme songs?
These days, we're lucky to get a credit sequence at all, let alone an original standalone theme.
Well, for the upcoming "re-imagining" of Hawaii Five-0, CBS is targeting the classic theme song as a lynch pin in its overall marketing strategy. Yes, the Morton Stevens tune is being treated like a product -- and CBS plans to blanket the world with it.
It's an interesting strategy - hoping young viewers who've probably never even heard of Jack Lord will tune into this CSI-like show simply because of the cool theme. If it works, could we see a renaissance of actual theme songs on TV? |
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Results: 45 articles.
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