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Book 'em
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Posted By:
Neil Shurley
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7/26/2010 - 10:00 PM |
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Remember when TV shows had theme songs? You know, real, recognizable, hummable, identifiable theme songs?
These days, we're lucky to get a credit sequence at all, let alone an original standalone theme.
Well, for the upcoming "re-imagining" of Hawaii Five-0, CBS is targeting the classic theme song as a lynch pin in its overall marketing strategy. Yes, the Morton Stevens tune is being treated like a product -- and CBS plans to blanket the world with it.
It's an interesting strategy - hoping young viewers who've probably never even heard of Jack Lord will tune into this CSI-like show simply because of the cool theme. If it works, could we see a renaissance of actual theme songs on TV? |
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Results: 45 articles.
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Today in Film Score History: December 7 |
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Basil Poledouris begins recording his score for White Fang (1990) |
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Ernst Toch born (1887) |
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Georges Delerue begins recording his score for Les Visiteurs (1979) |
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Jerry Goldsmith records his score for The Homecoming: A Christmas Story (1971) |
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John Addison died (1998) |
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On Her Majesty's Secret Service opens in Los Angeles (1969) |
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Paul Baillargeon records his score for the Star Trek: Voyager episode “Latent Image” (1998) |
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Star Trek -- The Motion Picture is released in theaters (1979) |
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Tom Waits born (1949) |
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Victor Young begins recording his score for Appointment with Danger (1949) |
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