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Book 'em
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Posted By:
Neil Shurley
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7/26/2010 - 10:00 PM |
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Remember when TV shows had theme songs? You know, real, recognizable, hummable, identifiable theme songs?
These days, we're lucky to get a credit sequence at all, let alone an original standalone theme.
Well, for the upcoming "re-imagining" of Hawaii Five-0, CBS is targeting the classic theme song as a lynch pin in its overall marketing strategy. Yes, the Morton Stevens tune is being treated like a product -- and CBS plans to blanket the world with it.
It's an interesting strategy - hoping young viewers who've probably never even heard of Jack Lord will tune into this CSI-like show simply because of the cool theme. If it works, could we see a renaissance of actual theme songs on TV? |
Comments: 10 (read on)
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Results: 45 articles.
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Today in Film Score History: March 30 |
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Alan Menken wins his third and fourth Oscars, for Beauty and the Beast's score and title song (1992) |
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David Bell records his score for the Star Trek: Deep Space Nine episode “In the Pale Moonlight” (1998) |
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Dennis McCarthy and Kevin Kiner record their score for the two-part Star Trek: Enterprise episode “In a Mirror, Darkly” (2005) |
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Dennis McCarthy records his score for the Star Trek: Deep Space Nine episode “Battle Lines” (1993) |
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Dimitri Tiomkin wins his third Oscar, for The High and the Mighty score (1955) |
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Ennio Morricone, inexplicably, doesn't win the Best Score Oscar for The Mission, which was pretty much the only score album anyone in Hollywood listened to during the late '80s; Herbie Hancock wins Oscar for Round Midnight score instead (1987) |
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Eric Clapton born (1945) |
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Georges Delerue begins recording his score for Rapture (1965) |
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John Williams begins recording his score for Jurassic Park (1993) |
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Kan Ishii born (1921) |
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