So he's creating mixed compilation vinyl records (by theme, like Cocktail music), subscribers get the LPs in the mail and return the ones they dont like. Well, if those 221 subscribers are up for it, who are we to judge. I guess the Oil Industry has to find away to get rid of their glut.
The Stereogum article is excellent. Parts of it are laugh-out-loud. This Alt guy is a greasy weasel through and through.
I'm also honestly baffled at the prospect that intelligent people would think they needed a service like this. One of the most fun things about record collecting is the actual physical hunt. Going out. Have people become so socially awkward, so anthropophobic, that this seemed like a reasonable option?